Creative Thinking Takes Company to New Heights
Friday, February 3, 2012 11:24The Challenge:
Grace, a senior consultant in a highly specialized consulting firm, struggled with the thought that she didn’t quite fit in. Her performance record was outstanding and she was considered an expert in her field, but she often felt like the “odd woman out.” The way she naturally thought about challenges and solving problems seemed very much out of the box and she often felt like an outsider among her peer group.
After taking a series of behavior and values assessments, Grace recognized that she truly was different! One of her driving motivators, Aesthetic, is not often found among consultants in her analytical and problem-solving focused work. The Aesthetic value is focused on creative and subjective experiences and is more common among creative professions such as artists, performers, musicians, actors, and other “right-brained” knowledge workers. The information truly hit home with Grace. She finally felt like she knew what was wrong with her, or rather RIGHT with her. It was as if the assessment put into words what she had been experiencing.
The Work:
With this insight, Grace asked HR if she could work with a coach to explore how her creative thinking could be further explored in order to tap into her motivation and contribute more effectively to the company’s bottom line. HR enthusiastically supported Grace’s initiative and together with her new coach, Grace began to explore opportunities that required and encouraged her unique right-brained approach.
First, Grace was asked by her coach to identify key stakeholders within the consulting firm who would be supportive of her new direction and who had expertise in exploring different types of opportunities. Second, her coach gave Grace a variety of resources to learn more about how successful companies use a right-brained approach to build their businesses including magazines and books like Inc., Fast Company, A Whole New Mind, and Good to Great. Finally, Grace was asked to “turn up” her right-brain thinking and turn the left side down a bit to stop trying to fit in and instead allow herself to be different in order to provide additional value to clients and the company.
The Results:
Once Grace recognized that her difference was unique and profitable, she began to communicate differently with peers and shared how her unique talents were integral to the problem-solving process. She began to promote her difference to clients to create a unique value proposition and she began appreciating her talents, which resulted in increased energy and motivation. Grace is confident that as she hones her skills and talents, she will be able to expand her consulting practice and explore a mostly untapped market with right-brained clients. She is thankful that her company and HR department were supportive and encouraged her to use her strengths and skills in a new direction. Now, the company benefits and Grace no longer feels like an outsider. She is determined to show her company that their decision to think outside the box was the right one.










